Business Strategy

LeeAnn Marie Webster and Michelle talk about how to build and nurture relationships using email marketing. You'll hear why email is STILL highly relevant and why -- in an era of spam and overcommunication -- email marketing with H.E.A.R.T. is the way to go. By the end of this interview, you'll know some best practices to deepen relationships, build a devoted following. and grow your business. LeeAnn is the founder of Totally Telesummits and Just Done It Weekend, a marketing

Turn LinkedIn into a lead generation machine for your business! In this episode, you’ll learn from social media expert, Jennifer Darling, how to use LinkedIn strategically and effectively. These days, LinkedIn is the Google for business professionals: your potential clients will check you out there so you have to know how to put your best foot forward! Tune in to learn how to find work on the platform, optimize your profile for maximum searchability, and connect with high-le

How would you like to know what makes YOU fascinating? Get ready to do some deeply informative (and fun!!) exploring about exactly that. Sally Hogshead is the New York Times and Wall Street Journal bestselling author of an award-winning advertising copywriter, whose work sits in the Smithsonian. In this value-packed episode, you will learn about what it takes to be fascinating, and you'll also get (drumroll, please!!) access to Sally's Fascination Advantage assessment, which

Marsha Shandur is the creator of "I Don't Have My Isht Together Either," which is a community on Facebook, and the keynote speech that she recently delivered at the World Domination Summit, where Michelle first saw her, loved her, and invited her to be on the show. Marsha has taught hundreds of entrepreneurs, executives, professionals, and students how to tell stories that connect and compel even the busiest of people. Her work has been featured in Forbes, the BBC, the CBC, a

Did you know that the government and large corporations are actively seeking out woman-owned and minority-owned businesses to feed contracts to? In this episode, Nancy Allen, president and CEO of the Women’s Business Development Counsel of Florida (a.k.a. Her Company Inc.) shares how women, minorities and other special groups can take advantage of programs to legally certify their business to qualify for large (even huge!) contracts with the government and large corporations.

Tune in for Michelle's interview with sales expert Phil M. Jones about how you can sell with more grace and ease using "magic words" that help prospects (or even your spouse and kids!) be more receptive to your message. In this interview, you'll learn powerful phrases to help you ask for what you want -- in the most compelling way possible -- without sounding pushy, feeling sales-y or turning people off. Phil also shares his simple and easy-to-implement referral marketing s

How would you like for business to flow to you, for clients to be inbound, and to not have to hustle or push to drive new business? It's possible, with a compelling brand and reputation that attracts INBOUND business. This week's guest is Rory Vaden, the New York Times bestselling author of Take the Stairs, and co-founder of The Brand Builders Group. This episode is chock full of insights to help you break through the wall of obscurity and create a powerful reputation for you

If you're in a process of transitioning your business, career, or life, this episode will help you make better decisions and avoid common mistakes. Tune in for a conversation with Ed Brenegar about what it takes to move through times of transition with empowerment and intention so that we can use our breakdowns and "uh-oh moments" to help us create more alignment and self-leadership. Ed is the author of the book Circle of Impact and works with leaders and organizations in tr

If you are looking for ways to increase the exposure, influence, and credibility of your business, this interview is for you. In this episode, renowned author and speaker Jill Lublin shares the inside scoop on generating publicity. Tune in to learn the basics: why publicity is valuable, what kinds of publicity you want, and how to get it. You’ll learn how to generate media for yourself, specifically by focusing on local media, as well as the value of having a book -- and how

If you’re an author, speaker, consultant, or any kind of expert and have been toying with the idea of creating an online course, you’re going to want to soak this interview up! In this episode I speak with Chris Kyle, creator of Launch Academy, about how to package your expertise, knowledge, and experience into an online course that’s both transformational AND profitable. Chris shares strategies and a process for turning your pre-existing content into an online course, while

If you are interested in putting yourself out there as a professional speaker, listen up! In this episode, I speak with Lois Creamer, Author of Book More Business. Lois is a recognized expert in the speaking industry who specializes in helping speakers book more engagements, make more money from those engagements, and fully monetize their intellectual property. Lois’s clients include heavy-hitters such as Chicken Soup for the Soul author Jack Canfield, Sales Bible author Jeff

In this show, Michelle interviews one of her mentors, Jake Merriman, the CEO and visionary leader of the San Francisco-based and globally-oriented leadership catalyzer, Abundant.is. Over the past decade, Jake has devoted himself to learning from masters of personal development and business development, and bringing it together in the form of leadership development for young leaders and game-changers -- like Michelle -- who are leading the businesses and business cultures of a

Every thought leader needs a book! In this episode, I chat with Helen Chang, founder and CEO of Author Bridge Media, about writing and publishing books that drive business. Author Bridge Media has helped over 400 authors write, edit, brand, and publish their books. Clients include Michael Gerber of the E-Myth, Dani Johnson of ABC's Secret Millionaire, and Scott McGillivray of HGTV's Income Property. Tune in to learn what it takes to publish books that attract prospects, spea

If you're good at closing sales but struggling to meet new prospects, this is the episode will be great for you. Tune in for an interview with Caryn Kopp, Author, Speaker, and "Chief Door Opener" at Kopp Consulting. Caryn's Door Opener service has helped thousands of business leaders and salespeople secure initial meetings with high-level decision makers in almost every major company, including Fortune 100s like Proctor & Gamble, GE, Pfizer, Verizon, and many more. This epi

At some point, even the most hardy entrepreneurs need a vacation. However, many business owners (especially Superstar ones!) have built their business around themselves to the point where it would all fall apart if they walked away. Although this is often a necessary stage in the development of a business, if it goes on for too long, it can lead to us feeling overworked, overwhelmed, and burnt out. It doesn't have to be this way! Enter Mike Michalowicz. In this episode, Mik

Tune in to learn how to sell your services using social media in a way that feels authentic and not at all icky! In this episode, I interview my National Speakers Association colleague, Phil Gerbyshak. Phil is a digital selling strategist who specializes in helping Superstars like us prospect and sell more effectively. He’s a tech junkie who’s been actively blogging, podcasting and using social media before we even called it social media. We talk about strategies for increas

Learn what speaking can do for your Superstar business! In this episode, you'll hear how speaking changed my own business, why it works so well, and how you can incorporate it into your own business model. "Information is not transformation!" – Michelle Villalobos Consider Leaving a Rating & Review! “Information is not transformation!” – Michelle Villalobos Show Notes: How speaking can change your business forever The story of the beginning of my speaking career How you can s

If I had to choose one concept which lead to my entrepreneurial success, it would be the small-group retreats business model. In the 14 months after applying the model to my business, my revenue jumped from $300k to over 7 figures. And in this episode, I'll tell you how to do this for your own business. This may seem crazy, but there is a method to the madness! You'll hear about how I implement this model in my business and how you can design and monetize your own retreats. W

One of the best ways to scale your business is to offer your "in-person" content online in the form of classes, webinars, live-streams, etc. However, many Superstars find migrating online to be overwhelming (including me!) Never fear, today's interview with Destinee Berman will make it all seem much more manageable. Destinee is the "behind the scenes" visionary behind some of the most widely recognized online schools in the intuitive, healing and spiritual arts spaces, which

If you are looking to find new customers and make sales without being creepy, listen up! In this episode, I have a conversation with one of my friends and mentors, Dave VanHoose. We discuss the art of influential presentations that promote and sell your products and services. Dave is a master presenter, having delivered over 3000 stage presentations over the course of his career. He is also the co-founder of Speaking Empire, a company that trains empowers professional speake