The Solution is to build what we call a "Superstar Business."
A Superstar Business is a new take on the "expert" model, one that turns your expertise, influence and knowledge into a lifestyle-friendly, scalable enterprise featuring predictable monthly recurring revenue and the ability to make a much bigger IMPACT.
A Superstar Business is one that's ALIGNED in 7 key areas:
1) Identity – the business is predicated on your gifts, your strengths, your passions and your "magic"
2) Lifestyle – it meets your needs AND your desires, so you enjoy life, can take care of yourself and feel energy-rich
3) Business Model – it generates consistent, stable monthly recurring revenues in a leveraged, enjoyable way
4) Brand – your brand authentically represents you, and is attractive and compelling to the audience you're called to serve
5) Marketing – the activities you do to promote yourself feel natural and fun, not forced or pushy
6) Sales As Service – instead of feeling "pushy" or "salesy," sales come with grace, ease & flow
7) Optimize & Scale – you grow and expand by leveraging team and technology, without working harder or longer
With this approach, your business can be enjoyable, energy rich, prosperous, and IMPACTFUL.